Translating the Complex

Marketing teams dream up campaigns that outpace their infrastructure. Engineering teams build platforms those marketers can't fully leverage. I live in the middle.

Currently Solution Lead at Zeta Global, working on the Liveclicker product: moment-of-open personalization for email, which is to say making the message read true at the instant it's opened rather than when it was queued.

The clearest version of what that looks like in practice: a ticketing integration I worked on that rendered real-time showtimes inside an email, personalized to the theater the recipient had most recently visited, updating based on the exact moment they opened it.

An email that behaved like an app. That one felt nice.

Email is infrastructure disguised as a channel, and most teams underestimate what it can do. The interesting work is rarely the campaign; it's the architecture underneath that lets the campaign exist at all. Standing at the High Museum in front of Ryoji Ikeda's data.verse feels like the same calm — high-density data resolved into something legible.

• Years in UK bass music and southern rap: writing, club residency, fortnightly radio show, promoting and hosting nights with international artists. 2008–2013
• Technical Services at PossibleNOW 2009–2011
• Built an automated win-back workflow on APIs. First time enterprise marketing made sense as code. 2010
• Sales Engineer at WhatCounts 2013–2019
• Solutions Consultant → Solution Lead at Liveclicker (now Zeta) 2019–present

Code

What happens when AI meets personal taste. The interesting work happens at the edges where structured data meets sensibility.

Sound

The through-line is pattern recognition: tracing how genres connect across geography and time. Sixtyish listens per day logged at ListenBrainz, going back to 2006.

Visuals

Photography and film, drawn to atmosphere and visible craft. Range over a single signature in stills; Mann, Friedkin, Kubrick on screen.

Signals

Communication systems. How information moves before it's heard.

Food

Technique and tradition, and the space between them. The best meals tell a story about where they came from.

Travel

Collecting context. Every city recalibrates your sense of what's normal. That perspective compounds.